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It's MINE - the simplest expression of ownership in the English language.

With the big, red, capital M it actually seems to shout it. It actually says even more. It's MINE, not yours and never will be.

It's meant to make thieves think twice before saying to themselves, not worth the hassle and moving on to a non It's MINE person's prized possessions.

It comes in all sorts of flavours, for the cycling enthusiast, It's MYBIKE, for the musician, It's MYGUITAR or It's MYCELLO etc etc... and for the minimalist simply It's MINE.

At the heart of this is a unique numbering system, UNITS which uses gobally recognised standards to future proof your entry into the Internet of Things.

For example the UNITS code Propology for film and stage props was used initially for our chips that were used in the Star Wars movie, The Force Awakens and for the Star Wars Collectors Edition.

It's MINE is the result of years of research looking to understand how both criminals and victims think. Now you can use that expertise to support your customers.

We have brought together the latest Near Field Communication (NFC)technology along with lessons from Behavioral Economics to deliver our effective and elegant customer focused security package. Get more information about NFC from here.

With our anti-counterfeiting approach your customers can also feel confident that they are buying the real thing.

We have also secured some significant NFC real estate like and as well as many, many others. Check them out here.

As part of our corporate social esponsibility strategy we support the StopIT campaign to disrupt the market for stolen goods read all about it here.

Musical Instruments

Find out why London's Royal College of Music entrusted the security of it's entire classical instrument collection to It's MINE and see how we can help keep your precious instruments safe and save you money on insurance

Sports Equipment

A prized pair of George Best's match boots, a century-scoring Gray Nicolls Cricket Bat, a SCUBA rig or a pair of Purdeys. - Whatever your game, we've got a solution that'll keep your gear safe, and it could even save you money with your current insurer.

Handbags & Luggage

Our favourite subject: Handbags. Big ones, small ones, designer or vintage, high-end or just plain 'high street', we can keep your handbags (& manbags) safe and sound, and help you get yours back if it's lost.